Does your agency collect market intel and deliver market reports to retailers? Why have all the hassle with hiring personnel to perform interviews, collecting customer receipts etc? Why not digitise your business, but without engaging in software development? We have an off-the-shelf consumer panel app that makes it appealing for consumers to participate in a consumer panel and report directly to you what they are purchasing where. The solution is the only one on the market that combines an intelligent grocery shopping list with minimal extra registration to provide detailed data for your reports.
To most market analysis agencies, software development and creating attractive consumer apps is not a core competence. You might turn to a software development company, and they can for sure deliver a data collection solution. However, our standard app has much more thoughts put into it, and will also continue to evolve after you’ve bought it.
We can provide you with a clever combination of a shopping list and data registration app that is nowhere else to be found on the market and that would take you years to evolve for yourself. Your consumer panel app will be derived from our standard app Grosh and keeps evolving too with minimal effort on your side! And at a fraction of the price of paying for all development for yourself!
Most consumer panel participants plan their purchases and perform the shopping before using the data collection system. Then, after arriving at home after a shopping trip, the panel participants post-register their purchases. This typically consists of various steps, such scanning all bought products and then manually entering date and place of purchase, and manually entering prices and quantities for all products. Sometimes some of the steps are using different kind of devices, and at the end you normally upload everthing as a final step. Sounds time consuming and error prone?
How consumer panels of tomorrow work
What we’ve done is to combine the Grosh grocery shopping list app with the post-registration process and made one simple solution covering both. No more post-registering as all data is collected during shopping.
The consumer scans everything being bought and this automatically crosses out matching items on the shopping list at the same time. The app also prompts the user to verify quantity and price. The app automatically collects location, store name, time, sequence of items bought just as the normal Grosh app does. Everything is stored for download from our servers in a structured format, ready to be integrated into the agency own systems.
Try before you buy
If you’re interested in our consumer panel app, you can try it out. Download our standard non-branded app called Grosh. Then toggle on detailed price collection under Settings, as explained in this blog post. After this is done, you can see the app in action if you visit a nearby store / location marked by several users as a retailer store. If no-one has done that in your area, get in touch with us to set that up. After this, you should be able to do a detailed purchase registration similar to what your consumer panel participants will do using your consumer panel app.